Ukrainian national promotion «Look for Beregivsky!»

During January – April 2008 Company carried out the national PR and Promo program to support its trade mark «Beregivsky».

This promotion was the first joint project with the agency of marketing communications BRANDCOM.

Its target was to increase the recognizability of ТМ «Beregivsky», acquaint the buyers with new products in the range – Multifruit and Uzvar. Besides, it encouraged the creation of the image of the National Transcarpathian brand, which supports and develops the traditions, offering customers high-quality environmentally-friendly products at moderate prices.

The project included cooperation with television broadcasters and the press on the Ukrainian national level.

In March and April all the promotion was accompanied by consulting and tasting in the key chains of Ukraine. And at Easter the promo campaign was combined with the Prize-winning Easter offer.