Ya+Semya launch.

As a part of restructuring of its products portfolio, Fruit Master Foods introduces a new brand «Ya+Semya» to the market and fully refreshes its «Da!» TM.

In November 2008, these products will be available for the consumers in the Ukrainian retail chains.

The reason for that is diversification of the Company’s brand portfolio to be able to compete successfully on the Ukrainian juice market. In this connection, not only the package designs were altered, but also the quality of the products was improved to bring them in compliance with the strict European standards.

«Ya+Semya» is a line of juices and nectars made for the whole family; they are approved by the Research Institute of Nutrition of the Ministry of Health of Ukraine for all age categories including children above 3 years old.

«Da!» is a line of juice-containing drinks with juice content of 10%. This trademark is for dynamic people leading an active life, because it is additionally enriched with 12 basic vitamins necessary for normal physiological functioning throughout a day. «Da!» is a light summer drink, which is soft to drink and good to quench thirst.