The Product Classification and Advantages are Referred to by Fruit Master Foods Production Manager
Tatiyana Ananiyevna, Gorb. Production Manager at Fruit MasterFoods Product classification: JUICE "fresh" : juice squeezed, using fresh fruit. Juices of such kind are not subject to further treatment and, therefore, are recommended to be consumed within 20 minutes after their preparation. Recovered JUICE : juices of this type are produced by adding drinking water that was properly treated to natural concentrated juices. The fruit component contained in such juice is 100 %. NECTAR is produced by mixing up juice or mashed juice with sugar syrup or honey. The fruit component content in nectars may differ but should be at least 25 %. FRUIT WATER is made of juice concentrate (concentrated juice), to which beverage water, sugar, coloring agents, aromatics and food acids should be added. The content of fruit component in fruit water should not be below 18 %. Juice BEVERAGE is produced of juice concentrate (concentrated juice), by adding up to it beverage water, sugar, coloring agents, aromatics, food acids and other food supplements, such as vitamins and trace elements. The minimum fruit component content should be 10 %. CONCENTRATED JUICE (concentrate). A certain portion of fruit water should be extracted from raw juices with aromatic agents being retained therein. As a result, juice concentrates retain the maximum quantity of beneficial substances, while juices and nectars recovered from concentrates are not behind similar products made of fresh raw materials, as far as their taste and scent are concerned. Benefits of fruit nectars High food and nutritive value is an attribute of nectars. Not every juice may be consumed in the consistency of 100 %. Thus, for example, it is hardly possible to drink pure juices made of certain varieties of sour fruit (such as kiwi or plum). Some wholly pulped fruit would appear as a dense mass (for example, banana juices) impossible to consume due to its consistency and very thick taste. Therefore, nectars combine in the optimum way the fruit component and syrup, thus, providing for normalization of sugar-acid ratio and harmonization of taste. Pulpy nectars are regarded as the most beneficial beverages. Unlike clear products, mash is made by pulping the eatable portion of whole fruit and is not concentrated. The characteristic features of such nectars are excellent taste, rich color and aroma. They contain a larger quantity of vitamins, minerals, pectins, fruit-hair fibers and natural pigments. Advantageous features of our products
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"To our regret, the Ukrainian consumers are not well-informed still of the specifics of production, raw materials and packaging of juices and juice beverages. Besides, there exist a variety of myths and stereotypes relating to juice products, which are also due to the scarcity of information. I would like to draw your attention to the below information in order that you, being our consumers, may become aware of all relevant details and be capable of making the right choice. I do hope that you find this information both helpful and interesting".